The Next Innovation

Approximately every 32 years, a revolutionary innovation changes the world of trade, creating new pathways to market and distribution of the innovation in every country around the world. 

The last such innovation was the internet, and it changed the way we do business forever. The early adopters benefited the most as they had their 10,000 hours and understood the power of this new technology. By 1999 the internet was mainstream.

Twenty-two years later, the internet is in every aspect of business and life. We now have another revolutionary innovation on its way that will change the way we do business. The trends of society are the indicators for what is next; it's the trends that create the space for innovation to be adopted. Are you ready?

Trends that are shaping our future.

Eight key trends are shaping our future, and they are in the early stages. These range from being purpose-led to providing fully integrated offerings that solve the customer's problem and the whole journey through to how business is valued and traded. When we strategise in business and invest in new ways, it is key to understand the trends to maximise our return on investment.


Tim Dwyer is a business growth expert specialising in helping businesses strategically grow their assets, increase their business value, and improve their capabilities.

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